PROJECT

PledgeMusic artist storefronts

PledgeMusic was an online, direct-to-fan music platform. Artists can create campaigns to promote and sell a variety of merchandise and unique experiences.

In today's crowded music market, artists and fans are looking for unique ways to connect with one another. Listening to music has become a passive which diminishes connection to artists they love. Connections outside the act of just listening such as attending a concert or buying an exclusive item signed by the artist are where fans find a ton of value and connection.

My role

I led the design of a platform that allowed artists and their team to take an existing PledgeMusic campaign and easily generate a customized, standalone storefront website.

Responsibilities

Outlining user flows, wireframing, visual design, prototyping, and establishing a system of customizable modules.

Team

I worked closely with a product manager and 3 developers

Fan-facing storefronts

Debranded (PledgeMusic) checkout

The artist dashboard needed to be simple and easy to use.

Just enough customization capabilities.

Full case study available upon request