PLEDGEMUSIC STORE WIDGET

Portable promotion

Artists and labels needed an easy and flexible way to promote their PledgeMusic store across the web.

PledgeMusic partnered with NME to rollout this feature for their new and emerging artists project.

The goal

Provide a way for artists and labels the ability to embed campaign items from their PledgeMusic store on any other website using a simple code snippet.

The project and supporting widget not only helps new acts to get heard and get noticed, but they can also earn money while maintaining 100% of their royalties and rights.

My role

I was responsibile for defining the look and feel, responsive breakpoints, and how the variety of statuses for the camapaign would be represented in the widget.

A simple solution

I designed and launched an elegant, responsive solution with light and dark themes. Artists would be able to set parameters and grab the code snippet from their PledgeMusic dashboard.

Desktop Dark Theme

Desktop Light Theme

Specs and rules

I also wanted to make sure engineers had all the information they needed when building the widget so that it would look and perform as I had envisioned.

I created a comprehensive set of specs in addition to a working HTML/CSS prototype that I served as a starting point for engineering.

Campaign statuses

Rules for images

Results

The widget was successfully adopted by NME and as a result, traffic to those promoted campaigns saw an uptick of approximately 6%.

Sadly, we weren't able to revisit this project. I would have like to iterate on this to allow for greater flexibilty and customization.