PROJECT

Clover build your own system

Prospective merchants visiting Clover.com found the purchase options confusing and too rigid. This was due to a lack of clarity about what was included and how the products compared to one another. Our goal was to design a better way to purchase a POS system.

My role

I led design on the experience from discovery all the way to a user adding to their cart.

Responsibilities

Research, UI/UX, illustrations

Team

I partnered with 2 designers, 2 product managers, and a content writer to uncover insights and translate concepts into features that addressed customer behaviours and motivations. 

Full case study available upon request